Jun 2025 - Today
Hi Mambo - CI Update Website & Pitchdeck
I designed and built HiMambo’s first landing page in Framer—a scalable, investor-ready site for a sustainable tourism startup. Now we are working on their platform… The design highlights impact, trust, and global reach, using clean visuals, CMS integration, and smooth interactions.
The Challenge
Working with an existing corporate identity (CI) that did not meet modern contrast and accessibility standards.
The original color palette and typography posed readability issues, especially for users with visual impairments. My role involved carefully adapting the CI; tweaking color contrasts, font weights, and spacing while staying true to the brand's visual essence.
Working with an existing corporate identity (CI) that did not meet modern contrast and accessibility standards.
The original color palette and typography posed readability issues, especially for users with visual impairments. My role involved carefully adapting the CI; tweaking color contrasts, font weights, and spacing while staying true to the brand's visual essence.
Before
Before
After
After
Before
After
Visual Style
Distracting backgrounds with heavy use of green, black, and yellow accents. Layouts are dense, with multiple outlines, drop shadows, and decorative shapes.
Distracting backgrounds with heavy use of green, black, and yellow accents. Layouts are dense, with multiple outlines, drop shadows, and decorative shapes.
Typography
Multiple font weights and sizes, sometimes with outlines or glow effects, leading to visual clutter.
Multiple font weights and sizes, sometimes with outlines or glow effects, leading to visual clutter.
Content Layout
Information is boxed in with thick borders and backgrounds, which can make slides feel crowded.
Information is boxed in with thick borders and backgrounds, which can make slides feel crowded.
Imagery
Inconsistent imagery with random styles, filters, clashing illustrations that create friction, making the brand feel less professional and less dependable.
Circular & rectangular images are used, but sometimes compete with text for attention.
Branding
No Color harmony with a loud, almost flag-like failing contrast and accessibility standards.
Hierarchy and spacing are off. The “HiMambo” lockup looks slightly detached from the icon
Visual Style
Modern, dark and Light themed backgrounds with subtle gradients. Minimalistic use of accent colors for hierarchy and emphasis.
Modern, dark and Light themed backgrounds with subtle gradients. Minimalistic use of accent colors for hierarchy and emphasis.
Typography
Clean, consistent sans-serif fonts with clear hierarchy. Improved spacing and alignment enhance readability.
Clean, consistent sans-serif fonts with clear hierarchy. Improved spacing and alignment enhance readability.
Content Layout
More open layouts with better use of white space. Key points are grouped logically, feeling less crowded.
More open layouts with better use of white space. Key points are grouped logically, feeling less crowded.
Imagery
Images are integrated more seamlessly, supporting the narrative rather than competing with text.
Images are integrated more seamlessly, supporting the narrative rather than competing with text.
Branding
The palette is more cohesive, with high contrast between text and background. Visual elements are purposeful and support the content flow.
The palette is more cohesive, with high contrast between text and background. Visual elements are purposeful and support the content flow.
Key Improvements
Readability
Improved contrast and font choices make content easier to scan and digest.
Improved contrast and font choices make content easier to scan and digest.
Professionalism
The new design feels more premium and investor-ready, aligning with industry standards for tech and travel startups.
The new design feels more premium and investor-ready, aligning with industry standards for tech and travel startups.
Hierarchy & Focus
Clearer separation of sections and consistent use of highlights guide the viewer’s attention to what matters most.
Clearer separation of sections and consistent use of highlights guide the viewer’s attention to what matters most.
Trusted by Professionals
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with, mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
Here are insights from clients and colleagues I've had the opportunity to work with, mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
