Jun - Sept 2025
Hi Mambo - Website & Pitchdeck
I designed and built HiMambo’s landing page in Framer—a scalable, investor-ready site for a sustainable tourism startup. The design highlights impact, trust, and global reach, using clean visuals, CMS integration, and smooth interactions.
The Challenge
Working with an existing corporate identity (CI) that did not meet modern contrast and accessibility standards.
The original color palette and typography posed readability issues, especially for users with visual impairments. My role involved carefully adapting the CI; tweaking color contrasts, font weights, and spacing while staying true to the brand's visual essence.
Working with an existing corporate identity (CI) that did not meet modern contrast and accessibility standards.
The original color palette and typography posed readability issues, especially for users with visual impairments. My role involved carefully adapting the CI; tweaking color contrasts, font weights, and spacing while staying true to the brand's visual essence.
Before
Visual Style
Bright backgrounds with heavy use of green, black, and yellow accents. Layouts are dense, with multiple outlines, drop shadows, and decorative shapes.
Bright backgrounds with heavy use of green, black, and yellow accents. Layouts are dense, with multiple outlines, drop shadows, and decorative shapes.
Typography
Multiple font weights and sizes, sometimes with outlines or glow effects, leading to visual clutter.
Multiple font weights and sizes, sometimes with outlines or glow effects, leading to visual clutter.
Content Layout
Information is boxed in with thick borders and backgrounds, which can make slides feel crowded.
Information is boxed in with thick borders and backgrounds, which can make slides feel crowded.
Imagery
Circular and rectangular images are used, but sometimes compete with text for attention.
Circular & rectangular images are used, but sometimes compete with text for attention.
Branding
The color palette is vibrant but lacks contrast, making some text hard to read. Decorative elements occasionally distract from the core message.
The color palette is vibrant but lacks contrast, making some text hard to read. Decorative elements occasionally distract from the core message.
After
Visual Style
Modern, dark-themed backgrounds with subtle gradients. Minimalistic use of accent colors for hierarchy and emphasis.
Modern, dark-themed backgrounds with subtle gradients. Minimalistic use of accent colors for hierarchy and emphasis.
Typography
Clean, consistent sans-serif fonts with clear hierarchy. Improved spacing and alignment enhance readability.
Clean, consistent sans-serif fonts with clear hierarchy. Improved spacing and alignment enhance readability.
Content Layout
More open layouts with better use of white space. Key points are grouped logically, and slides feel less crowded.
More open layouts with better use of white space. Key points are grouped logically, and slides feel less crowded.
Imagery
Images are integrated more seamlessly, supporting the narrative rather than competing with text.
Images are integrated more seamlessly, supporting the narrative rather than competing with text.
Branding
The palette is more cohesive, with high contrast between text and background. Visual elements are purposeful and support the content flow.
The palette is more cohesive, with high contrast between text and background. Visual elements are purposeful and support the content flow.
Key Improvements
Readability
Improved contrast and font choices make content easier to scan and digest.
Improved contrast and font choices make content easier to scan and digest.
Professionalism
The new design feels more premium and investor-ready, aligning with industry standards for tech and travel startups.
The new design feels more premium and investor-ready, aligning with industry standards for tech and travel startups.
Hierarchy & Focus
Clearer separation of sections and consistent use of highlights guide the viewer’s attention to what matters most.
Clearer separation of sections and consistent use of highlights guide the viewer’s attention to what matters most.
Trusted by Professionals
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with, mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
Here are insights from clients and colleagues I've had the opportunity to work with, mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
