Projects

About me

Marea - Branding, Menu & Website

My focus was to build a visual system that felt consistent across brand touchpoints while also supporting discovery and engagement online. I developed the logo, typography, color palette, and supporting design elements, then applied them to a responsive landing page that communicates the café’s personality clearly and elegantly

The Challenge

The client arrived with a strong creative direction, including a moodboard, color palette, and the wish for a trendy brand with a mascot. Based on these inputs, I explored several logo and typography directions, then refined the system to improve readability, consistency, and brand recognition

The Result

Balance

The client’s original aesthetic vision with improved readability, consistency, and versatility.

The client’s original aesthetic vision with improved readability, consistency, and versatility.

Memorable

Brand easy to apply across packaging, signage, and social media.

Brand easy to apply across packaging, signage, and social media.

Approachable

mascot, helping Marea feel more playful, warm, and recognizable.

Trusted by Professionals

Trusted by Professionals

Here are insights from clients and colleagues I've had the opportunity to work with, mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.

Here are insights from clients and colleagues I've had the opportunity to work with, mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.

"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."

Heike Kraft

Founder & CEO, LoveLane

"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."

Dora Ben Arbia

UX/UI Designer, former colleague

"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"

Johannes Kaunzner

CEO, NewAge Consulting GmbH

"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."

Tim H. Paarup Dridi

Founder, GreenCarLane

"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."

Heike Kraft

Founder & CEO, LoveLane

"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."

Danilla Mollo

Graphic Designer, former collegue

"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."

Heike Kraft

Founder & CEO, LoveLane

"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."

Dora Ben Arbia

UX/UI Designer, former colleague

"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"

Johannes Kaunzner

CEO, NewAge Consulting GmbH

"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."

Tim H. Dridi

Founder, GreenCarLane

"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."

Heike Kraft

Founder & CEO, LoveLane

"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."

Danilla Mollo

Graphic Designer, former collegue

LinkedIn

maleb.design@icloud.com

LinkedIn

maleb.design@icloud.com