Mar - Jun 2023
Design for a story generating App
Design for a story generating App
Design for a story generating App
Alphapedia is developing an App that harnesses artificial intelligence to generate engaging stories for kids.
Alphapedia is developing an App that harnesses artificial intelligence to generate engaging stories for kids.
Alphapedia is developing an App that harnesses artificial intelligence to generate engaging stories for kids.
Challenge
Creating a brand that resonates with both children and their parents requires a design approach that prioritises transparency and integrity, ultimately enhancing the user experience.
Results
Alphapedia's updated branding blends the original logo with vibrant colors and 3D iconography, appealing to both adults and children with a modern and playful aesthetic. This fresh visual language is applied consistently across social media platforms, ensuring a cohesive online presence that targets parents for their innovative children's storytelling app.
Challenge
Creating a brand that resonates with both children and their parents requires a design approach that prioritises transparency and integrity, ultimately enhancing the user experience.
Results
Alphapedia's updated branding blends the original logo with vibrant colors and 3D iconography, appealing to both adults and children with a modern and playful aesthetic. This fresh visual language is applied consistently across social media platforms, ensuring a cohesive online presence that targets parents for their innovative children's storytelling app.
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with; mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."
Dora Ben Arbia
UX/UI Designer, former colleague
"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"
Johannes Kaunzner
CEO, NewAge Consulting GmbH
"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."
Tim H. Paarup Dridi
Founder, GreenCarLane
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."
Danilla Mollo
Graphic Designer, former collegue
maleb.design@icloud.com