May - Sept 2021
Centuria
Centuria
Centuria
A charming small business, offering deep and well researched insight in the history of one of the most beautiful and historic cities in Germany.
A charming small business, offering deep and well researched insight in the history of one of the most beautiful and historic cities in Germany.
A charming small business, offering deep and well researched insight in the history of one of the most beautiful and historic cities in Germany.
Challenge
Capturing the essence of the lead city guide and founder's personality through a feminine, bright, and inviting design while reflecting the elegance and value of the historical heritage.
Results
Drawing inspiration from the helmets worn by the Roman military unit, the Centurio. The logo design not only pays homage to history but also symbolises strength, leadership, and a sense of exploration. Enhanced by a harmonious feminine color palette, including terracotta hues, evoking a sense of timelessness and sophistication, all while preserving a profound connection to the past.
Challenge
Capturing the essence of the lead city guide and founder's personality through a feminine, bright, and inviting design while reflecting the elegance and value of the historical heritage.
Results
Drawing inspiration from the helmets worn by the Roman military unit, the Centurio. The logo design not only pays homage to history but also symbolises strength, leadership, and a sense of exploration. Enhanced by a harmonious feminine color palette, including terracotta hues, evoking a sense of timelessness and sophistication, all while preserving a profound connection to the past.
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with; mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."
Dora Ben Arbia
UX/UI Designer, former colleague
"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"
Johannes Kaunzner
CEO, NewAge Consulting GmbH
"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."
Tim H. Paarup Dridi
Founder, GreenCarLane
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."
Danilla Mollo
Graphic Designer, former collegue
maleb.design@icloud.com