May - August 2024
GreenCarLane
GreenCarLane
GreenCarLane
Revitalized GreenCarLane’s marketing strategy, crafting an engaging social media presence and a dynamic design system that resonates across multiple audiences.
Revitalized GreenCarLane’s marketing strategy, crafting an engaging social media presence and a dynamic design system that resonates across multiple audiences.
Revitalized GreenCarLane’s marketing strategy, crafting an engaging social media presence and a dynamic design system that resonates across multiple audiences.
Challenge
Working at a startup like GreenCarLane often involves wearing many hats and collaborating closely with cross-functional teams.
The previous design featured a predominantly unpleasant green color scheme with a cluttered layout. The content appeared less organised, with a mix of text-heavy posts and simple graphics. The overall aesthetic was basic and lacked visual cohesion.
Results
The redesign of GreenCarLane’s social media presence and user interface has elevated both engagement and functionality. The refined layout introduces a cohesive color scheme, consistent branding, and well-structured content focused on electric vehicles. Replacing the previous cluttered design, the platform now features visually appealing posts and interactive elements.
Challenge
Working at a startup like GreenCarLane often involves wearing many hats and collaborating closely with cross-functional teams.
The previous design featured a predominantly unpleasant green color scheme with a cluttered layout. The content appeared less organised, with a mix of text-heavy posts and simple graphics. The overall aesthetic was basic and lacked visual cohesion.
Results
The redesign of GreenCarLane’s social media presence and user interface has elevated both engagement and functionality. The refined layout introduces a cohesive color scheme, consistent branding, and well-structured content focused on electric vehicles. Replacing the previous cluttered design, the platform now features visually appealing posts and interactive elements.
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with; mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."
Dora Ben Arbia
UX/UI Designer, former colleague
"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"
Johannes Kaunzner
CEO, NewAge Consulting GmbH
"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."
Tim H. Paarup Dridi
Founder, GreenCarLane
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."
Danilla Mollo
Graphic Designer, former collegue
maleb.design@icloud.com