Sep - Dec 2023
Kurz am Bau
Kurz am Bau
Kurz am Bau
The rebranding of a construction company specializing in sustainability and energy efficiency.
The rebranding of a construction company specializing in sustainability and energy efficiency.
The rebranding of a construction company specializing in sustainability and energy efficiency.
The Challenge
Highlighting heritage and tradition by portraying the multi-generational family ownership and the company's longstanding presence in the industry. Emphasising the experience and expertise gained over the years.
The Solution
The design not only pays homage to the company's roots but also communicates its dedication to quality, durability, and eco-friendly construction solutions. By integrating elements that highlight its long-standing history, and innovative practices, Kurz Am Bau can effectively convey its values and expertise in the industry, resonating with clients who value authenticity and sustainable building practices.
The Challenge
Highlighting heritage and tradition by portraying the multi-generational family ownership and the company's longstanding presence in the industry. Emphasising the experience and expertise gained over the years.
The Solution
The design not only pays homage to the company's roots but also communicates its dedication to quality, durability, and eco-friendly construction solutions. By integrating elements that highlight its long-standing history, and innovative practices, Kurz Am Bau can effectively convey its values and expertise in the industry, resonating with clients who value authenticity and sustainable building practices.
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with; mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."
Dora Ben Arbia
UX/UI Designer, former colleague
"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"
Johannes Kaunzner
CEO, NewAge Consulting GmbH
"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."
Tim H. Paarup Dridi
Founder, GreenCarLane
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."
Danilla Mollo
Graphic Designer, former collegue
maleb.design@icloud.com