Sept 2024 - Feb 2025
LoveLane: Gamified Relationship App
LoveLane: Gamified Relationship App
LoveLane: Gamified Relationship App
Reimagining intimate digital experiences at LoveLane through UX design, creating an engaging interface that sparks meaningful connections between partners.
Reimagining intimate digital experiences at LoveLane through UX design, creating an engaging interface that sparks meaningful connections between partners.
Reimagining intimate digital experiences at LoveLane through UX design, creating an engaging interface that sparks meaningful connections between partners.
Challenge
Redesigning the project involved addressing an inconsistent design system with unclear guidelines. Assets were non-responsive and varied in style, requiring a new, brighter color palette to be implemented while creating a cohesive and visually pleasing design. Additionally, a key challenge was integrating gamification features to enhance user engagement and interaction.
Results
The redesign yielded a cohesive and engaging platform. Over 100 custom icons were crafted, while new onboarding and infographic templates streamlined the user journey. Illustrations for new islands added a vibrant touch, complementing the gamification features.
Challenge
Redesigning the project involved addressing an inconsistent design system with unclear guidelines. Assets were non-responsive and varied in style, requiring a new, brighter color palette to be implemented while creating a cohesive and visually pleasing design. Additionally, a key challenge was integrating gamification features to enhance user engagement and interaction.
Results
The redesign yielded a cohesive and engaging platform. Over 100 custom icons were crafted, while new onboarding and infographic templates streamlined the user journey. Illustrations for new islands added a vibrant touch, complementing the gamification features.
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with; mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."
Dora Ben Arbia
UX/UI Designer, former colleague
"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"
Johannes Kaunzner
CEO, NewAge Consulting GmbH
"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."
Tim H. Paarup Dridi
Founder, GreenCarLane
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."
Danilla Mollo
Graphic Designer, former collegue
maleb.design@icloud.com