October 2023
Wedding Decor and Invitation
Wedding Decor and Invitation
Wedding Decor and Invitation
Blending the bride's love for vibrant colors and ornate details with the groom's preference for traditional elegance, for the decor and invitations.
Blending the bride's love for vibrant colors and ornate details with the groom's preference for traditional elegance, for the decor and invitations.
Blending the bride's love for vibrant colors and ornate details with the groom's preference for traditional elegance, for the decor and invitations.
Challenge
Designing an invitation that seamlessly reflects both of their tastes requires balancing contrasting styles in a way that feels harmonious and cohesive. The goal is to represent their individual preferences effectively without overwhelming the design or creating clashing elements.
Results
Starting with a classic font for the main text, incorporating decorative accents using a complementary modern script font to emphasise their names in a traditional silver engraving, and incorporating timeless floral frames in subtle shades of purple for a romantic yet sophisticated feel.
The invitations were printed on high-quality card stock with a pearlescent sheen for a luxurious feel and unconventional envelope printing for additional information elegantly wrapped around the translucent invitation.
Challenge
Designing an invitation that seamlessly reflects both of their tastes requires balancing contrasting styles in a way that feels harmonious and cohesive. The goal is to represent their individual preferences effectively without overwhelming the design or creating clashing elements.
Results
Starting with a classic font for the main text, incorporating decorative accents using a complementary modern script font to emphasise their names in a traditional silver engraving, and incorporating timeless floral frames in subtle shades of purple for a romantic yet sophisticated feel.
The invitations were printed on high-quality card stock with a pearlescent sheen for a luxurious feel and unconventional envelope printing for additional information elegantly wrapped around the translucent invitation.
Trusted by Professionals
Here are insights from clients and colleagues I've had the opportunity to work with; mainly small businesses and startups, where I've contributed to a lasting brand presence in competitive markets.
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Her ability to understand and visually translate complex ideas made a significant impact on our project's success. She is detail-oriented, always meets deadlines, and contributes positively to team dynamics."
Dora Ben Arbia
UX/UI Designer, former colleague
"Alejandra hat es geschafft, unsere teils vagen Vorstellungen in ein wirklich durchdachtes, professionelles Design zu verwandeln. Das Ergebnis ist klar, strukturiert und hat dennoch genau den Charakter, den wir uns gewünscht haben"
Johannes Kaunzner
CEO, NewAge Consulting GmbH
"Showing the ability to take ownership of, drive and execute different design and content tasks related to SoMe marketing, brand development, content marketing, UI review and design system development."
Tim H. Paarup Dridi
Founder, GreenCarLane
"Alejandra was instrumental in redesigning the UX/UI, creating unique assets, and ensuring everything aligned seamlessly with our rebranding. She has a unique ability to blend creativity with structure, delivering both fun, beautiful design assets and thoughtful UI/UX solutions."
Heike Kraft
Founder & CEO, LoveLane
"Beyond her exceptional design skills, Alejandra is incredibly generous and kind. She is a natural leader who always treats her colleagues with respect and fosters a positive and collaborative work environment."
Danilla Mollo
Graphic Designer, former collegue
maleb.design@icloud.com